I've just finished reading the many negative customer reviews for Zulily. While I can understand some of the complaints, I would discount others. Although it is prominently displayed, many protest the "No return policy." I believe that this is a trade off for lower prices: if we want the one, we must accept the other. Additionally, having bought many women's clothing items from Zulily, I can't accept the judgment of poor quality. Granted the clothes from Zulily are not as finely finished as those from Talbots or Ann Taylor, but then I paid $20 instead of $100. There is the adage "You get what you pay for." I feel that at Zulily you get more than you pay for.
The one complaint that I can fully accept is the extreme slowness of delivery. This summer. I bought several dresses in early June for a late July wedding, but by the time that the dresses arrived the couple had returned from their honeymoon. I will never again buy a time sensitive item from Zulily.
Finally, I recently had the most pleasant customer service experiences ever. I had two issues with dresses. One - a missing item - was immediately corrected and the second - a question of sizing - is in the process of being corrected with no cost to me. The customer service representative was very friendly and helpful. We joked and laughed together and I left the conversation feeling very happy about Zulily. By the way, this is not my only positive experience with customer service. In fact, it is totally representative of my dealings with Zulily.
Bottom Line: Yes, I would recommend this to a friend