I used this brand for a few years. I really liked the color and the process. Some time after switching to MR I started losing clumps of hair.
I saw doctors, got medical tests, took supplements, saw more doctors, did hair treatments, etc. You name it, I did it. I continued to use MR hair dye and my hair continued to fall out. I had thick beautiful hair when I started MR, Now my hair is much less dense, and thin. It never occurred to me that this "safe" "nourishing" MR color was causing the damage. Until while doing some research, I found out what they substitute for the ammonia, which is ethanolamine, is very damaging and has been found to cause hair loss. I was shocked. I stopped using this dye as soon as I found out several months ago. I am so upset that a company that touts itself as being a safer, better alternative uses a chemical known to cause hair loss.
I would not wish hair loss on anyone. I have yet to see if it will be reversible. I strongly do not recommend this product.
Bottom Line: No, I would not recommend this to a friend
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