Smileactives
Summary
Smileactives sells teeth whitening products with hydrogen peroxide to give you a cleaner, brighter smile. There’s plenty of evidence that these products work, but many customers found the subscription ordering process to be misleading.
Pros
- Clinical evidence supports the use of hydrogen peroxide for teeth whitening
- Works as described for many users
- Option to make one-time purchases or sign up for a subscription
Cons
- Some instances of pain and irritation
- Doesn't work for all users
- Many users didn't realize they were signing up for a subscription program
- You may have difficulties canceling your order
Smileactives Review: A Detailed Look
Smileactives is an oral health company that sells whitening products. Founder Robert Eric Montgomery is a biochemist and inventor who claims to have spent the past 30 years developing oral health products that make it possible for people to improve their teeth’s appearance affordably at home.
Smileactives sells three products: whitening gel, whitening pen, and a toothbrush. In this analysis, we’ll look closer at the effectiveness of its whitening products to help you decide if they are worth it.
Power Whitening Gel (3.8-oz)
Price: $24.95 + $4.99 shipping, or subscribe for $19.96 and free shipping.
Designed to work on all types of teeth, including natural ones, crowns, veneers, and even dentures.
Smileactives’ signature whitening gel is designed to remove stains by penetrating your tooth enamel. You’re meant to pair it with regular toothpaste every time you brush your teeth for visible whitening within 30 days.
This gel relies on Polyclean, which is Smileactive’s proprietary technology. It purportedly works to create lots of foam that reaches deep into tooth grooves to remove stains better than traditional toothpaste.
The company claims that this technology is safe for all forms of dental work and can be used daily to remove stains from coffee, tea, red wine, and other foods.
The gel contains a 9% concentration of hydrogen peroxide. This common antiseptic ingredient is frequently found in teeth whitening products because it produces a bleaching effect that lightens your teeth.
The level of lightening depends on the peroxide’s concentration and how long you leave it on.
However, more isn’t necessarily better. One study found that concentrations over 20% can lead to tooth damage and pain for the user. Concentrations of around 10% were still sufficient for whitening teeth but were associated with fewer side effects.
Smileactives references a clinical study online where 16 participants experienced an average of a six-shade improvement to their teeth after using the gel for 30 days, and 100% of participants reported whiter teeth overall.
However, this is a small study that didn’t have a control group or look at the effectiveness of other whitening products.
Advanced Teeth Whitening Pen (0.11-oz)
Price: $18 plus $4.99 shipping, or subscribe for $14.40 and free shipping.
Designed both for quick touchups and deep treatments, the Advanced Teeth Whitening Pen is claimed to whiten your smile in as few as seven days. This twist-action pen works to paint lightening formula onto each tooth for a quick whitening effect.
To use, you’ll twist the dial on the pen’s bottom to disperse gel unto the applicator tip. You’ll then brush the gel unto the teeth you want to treat in a thin, even layer.
Leave it in place and refrain from eating or drinking for the next twenty minutes so it can sink in. You can use the pen up to four times a day to maximize your results, though it works best after brushing your teeth.
According to Smileactive’s clinical study, participants whitened their smiles by an average of six shades after using the pen two to four times a day. This seven-day study involved just ten participants, so keep that in mind when interpreting these results.
As with the power gel, this product’s active ingredient is hydrogen peroxide, this time at a 12% concentration.
Analysis of Customer Reviews
Eleven customers left reviews for Smileactives on our website, which average 1.2-stars out of five. There are also reviews for Smileactives products on Amazon and QVC – most average around 3.0-stars.
Common Compliments:
- Simple to use, quick results
- Effective stain removal on teeth
- Teeth looked lighter after several months of product use
- The pen was easy to use and didn’t lead to tooth sensitivity
Common Complaints:
- Some didn’t notice any improvements after use
- A few users experienced sore mouths and blistered lips after use
- Not all customers knew when they were signing up for an auto-ship program
- Some found it difficult to cancel their orders
- Expense return policy shipping and handling costs
- Pricing system may be misleading
Return Policy and Membership Program
Smileactives products are covered by a 60-day satisfaction guarantee. If you don’t love your purchase, you can return the products (even if used) for a full refund, minus return shipping costs.
You have the option to sign up for Smileactive’s membership program. If you do so, then one month after your first order, and every three months after, you will be sent a new three-month supply of your purchase.
You’ll be charged three monthly payments at the membership price ($19.99 for the gel, $14.40 for the pen), plus $2.99 per month in shipping costs (shipping is only free for your initial purchase).
You can adjust your membership setting through your online account to add new products, pause or delay delivery, or even cancel your subscription altogether.
Popular Alternatives to Smileactives
Smileactives | Snow Teeth Whitening | AuraGlow | HiSmile | |
---|---|---|---|---|
Price for Whitening Kit | $24.99 (gel) or $18 (pen) | $149 | $59.99 | $59.99 |
Products Included in Whitening Kit |
|
|
|
|
Is Subscription Available? | Yes, save 20% with subscription | Yes, save 15% on serum refills | Yes, save 25% on gel refills | Yes, save 15% on gel refills |
Active Ingredients | Hydrogen peroxide (9–12%) | Hydrogen peroxide (6%–18%) | Carbamide peroxide (35% and 44%) | Phthalimidoperoxycaproic acid (PAP), Hydroxyapatite, Potassium Nitrate |
Reviews | 1.2, 11 reviews (HighYa) | 3, 22 reviews (HighYa) | 4.4, 13,700 reviews (Amazon) | 3.7, 155 reviews (HighYa) |
When comparing these four brands, one key difference is that Snow, HiSmile, and AuraGlow all include application trays with LED lights for the tooth whitening process. The idea is that this light activates the whitening gel to give you faster, more substantial results than applying the gel alone.
There’s just one problem—there isn’t much evidence that it works. In fact, a 2014 study found that using a light activator while whitening your teeth has little to no impact on the overall results compared to using a serum alone.
In other words, Smileactives may offer an advantage because you aren’t paying for a product you won’t use.
Ingredients-wise, Smileactives is most similar to Snow, as both rely on hydrogen peroxide for bleaching. This compound is safe and effective when used appropriately.
Carbamide peroxide is another bleaching agent that’s used successfully to whiten teeth. It’s slower acting than hydrogen peroxide, but at the right concentrations, you can expect similar results.
“A product with 30% carbamide peroxide is equivalent to 10% hydrogen peroxide. Both substances can give you great effects,” shares Dr. Mike Golpa, dentist and CEO of the G4byGolpa dental implant centers.
HiSmile’s ingredients, in contrast, claim to offer a peroxide-free alternative. For instance, PAP is a bleaching agent that’s been found in clinical studies to successfully whiten teeth better than placebo without putting your enamel at risk.
Choosing between the four, we think there’s evidence each brand can temporarily whiten your teeth.
The Bottom Line
Smileactives products promise to make it simple to have access to quality home teeth whitening products.
The company’s range of whitening gels and pens contain an acceptable amount of hydrogen peroxide to offer lightening benefits, though some users complained of sensitivity and irritation after use.
There’s plenty of evidence that these products will successfully whiten your smile if you use them over time.
One thing to be aware of is Smileactive’s subscription program. It seems to catch many customers by surprise and will significantly increase how much you’re paying for these products at a time. Make sure you are only making one-time purchases until you decide whether to upgrade your order to a subscription.
Customer Reviews
Posted on Feb 7, 2024
Billing
I was charged but have not received the product. I was issued a refund twice for $47.54 and was then recharged. I filed a complaint with the bank. Then I was charged again. I can't pay rent. I will have to sue. I will be charged extra or kicked out. I can't fight this anymore. I will close down the company
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
No “pros” were specified in this review
Sucks!
Posted on Dec 29, 2023
I felt I was scammed for additional products
I bought the "buy one/get one" for $26+. Then the next month I was charged for another shipment. When I saw the withdrawal, I called and they said it was too late to cancel this shipment. I canceled the "membership" and they charged me for the next shipment even though I didn't receive it. They wouldn't let me speak to a manager. I reported to the BBB, and so far it hasn't mattered. The product didn't work for me and made my teeth really sensitive. So, I didn't even use a tube. I ended up paying $116.70, which I didn't authorize in the first place.
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
No “pros” were specified in this review
They tricked me into a membership, which they say is 3 shipments
It hurt my teeth and I saw no difference
Customer service sucks
Posted on Oct 3, 2023
Good product — terrible auto bill/ship practices
The product seems to work, mild positive results.
However, placing any order AUTOMATICALLY enrolls you in a subscription, only disclosed in the confirmation email (in very small print), along with a price hike of more than 3 times the initial order, that they AUTOMATICALLY bill monthly.
My initial price (with taxes) was $37.49. Thirty days later, I received a notice from my credit card of another charge of $41.68.
I went to the website to cancel, and with no online cancellation option had to call customer service. It was not an easy call. They tried multiple ways to keep me from canceling (you have to be persistent).
I finally got them to cancel any additional shipments, after the second one. I figured I'd have to eat the $47.00, which was fine because I think the product helps somewhat.
This was when they dropped the other shoe. The $47.00 was really $141.00 billed in $47.00 increments monthly.
BEWARE — while I have had mild positive results after 4 weeks, they AUTOMATICALLY enroll you in a subscription plan where they send you a 3-month supply and charge you $47.00 a month EVERY month.
It's really a shame because I have had positive results from the product.
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
Easy to use (just add to toothpaste)
Some positive results
Deceptive marketing/billing practices
Auto billing with 300% markup
Auto subscription
Posted on Sep 9, 2023
Good product but you will be locked in auto renewal for 3x the price of the initial order
I bought what I thought was a one-time purchase. Used it for a few weeks and it was great. Little did I know they were going to charge me about $50 three more times before they would let me out of the club.
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
No “pros” were specified in this review
Auto renewal
Posted on Dec 28, 2022
Doesn't work. Canceled in Oct and still charging me each month and no shipment.
Awful, awful. Can't even get customer service.
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
No “pros” were specified in this review
Didn't work
Posted on Sep 21, 2022
Worst decision
The auto ship is a huge regret. They entice you with a two-for-one deal on "tiny" sample sizes and the makeup for it with a subscription that YOU CANNOT CANCEL. Such a rip off and no, you do not notice your teeth getting "whiter" either.
Length of Use: 3–6 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
No “pros” were specified in this review
Endless charges
Unable to cancel
Not effective
Posted on Jul 31, 2022
Stay away from this company!
This company continues to take funds out of my checking accounts months after it was canceled. This is an unethical company that commits fraud and inhibits your ability to cancel once you give them banking information. There is a website from BBB that is dealing solely with this company. I urge you to file an immediate complaint with them if you experience what I have with them!
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
High percentage of H2O2
Company is fraudulent
Unable to cancel automatic withdrawals
Continues to keep me in system even though I have canceled membership several times
Posted on Mar 2, 2022
Smileactives auto-enrollment
Hello,
I’m a victim of the Smileactives auto-enrollment. They unknowingly enroll you into their program. I’m working on getting a full refund! This is ridiculous.
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
No “pros” were specified in this review
Auto enrollment
Scam
Customer service
Posted on Aug 18, 2021
Buyer beware!
The whitening product is ok but not revolutionary! The customer "service" is AWFUL. Called twice to cancel and they still sent another tube. I called again and they promised to not charge me and sent a prepaid label. When I returned the product they charged me $10 to return. This company does not know the meaning of cancel, or honesty. Do yourself a favor and find an alternative to Smileactives.
Length of Use: 3–6 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
Product was ok
Customer service
Time spent calling customer service
Dishonesty
Posted on Aug 17, 2021
Rust removal is not for your teeth
I agree fully with the previous complaints - another scam attack on the oral market with a product that should be solved to remove rust from your snow shovel, when applied will melt the enamel off your teeth.
Indeed I was charged twice, $25.91 within a two-day period, because the "hidden" contract locked me into auto-pay. When contacting the helpline, an operator tried to explain away the reason why this happened. If any of you really intend to make a dent in these fraudulent companies, file a fraud complaint with PayPal, this way they will disassociate from providing their financial platform to these low-end offers.
Sorry if you find yourself reading this, even a good soul once in a while stumbles. Prevent others from getting lured into their scam.
Length of Use: Less than 3 months
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
The idea it would work
The locked-in payment fraud
Posted on Aug 9, 2021
Soooo glad I'm out of there
I thought I was the only one this happened to, but I stumbled onto reviews for this product and company while looking for something else, and I just want to say that I agree with most of them.
This company is a scam. They don't let you cancel. Their email links are bogus. You cannot fix any problem online. You will hear from them forever no matter what you do.
I did see one review where the customer thought the products were great (I personally saw no change after an entire year) and just ordered without a subscription plan. I'd like to know how in the world she managed to NOT be on autoship.
Stay away from this company. I feel grateful to have gotten away with as little financial damage as I did.
Unlike most others, I have no dates to offer. I quit ordering over a year ago.
Length of Use: 1–2 years
Bottom Line: No, I would not recommend this to a friend
Pros and Cons
Easy and convenient to use
Customer service nonexistent
Refuse to allow cancellation
Product didn't work
Overpriced
Our Promise to You
In order to safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.
We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.