The smell - Ripple, my puppy, was put off by the smell when I put on her food dry. But as soon as I put water in it, she went from turning her nose up to "that bacon flavor is wonderful."
Ripple is either full throttle or asleep, so it's hard to tell at this point.
But I gave a couple of canisters to my friend for her older German Shepherd and I'm going to find out if it has helped him.
I hope it makes him more active.
Bottom Line: Yes, I would recommend this to a friend