I absolutely love Noom!
I did WW for a year, but didn't lose much weight, didn't learn anything at all, and felt like I wasted a ton of money. Noom isn't nearly as expensive, I'm learning new things every day in a humorous way, and I'm already losing weight and feeling better.
I love the short daily lessons, and they always make me laugh, which probably helps retain the information. I especially like that they use science and psychology in their lessons. And you get a goal specialist that will help you one on one as well as a group that you can share with.
I also really enjoy how you log your meals and they analyze what you eat by the colors red, yellow and green, which is a lot more helpful than counting calories or points. You're able to see which foods you should eat more of, the ones you should eat in moderation and the ones you should eat sparingly. They don't tell you to NEVER eat certain foods, but they do teach you how to not want those "bad foods" as much.
There are a lot more great things about this app that I'm still learning about, like the recipes, weight charts, etc. I can't wait to keep learning!
Bottom Line: Yes, I would recommend this to a friend