This app purports to provide coaching and weight loss support through a team of experts and a social experience. The app, however, has a series of UI flaws and the coaching provided is very limited.
The best thing about the app is the series of reminders to log your weight and food for the day. One thing to note, you can add foods, but the app is resistant to accepting them as part of their overall categorization scheme (red, yellow and green). Instead, it is classified as a "custom" food. This is a real hindrance for international users.
Most of the "coaching" comes from a series of prepared content that has cute hashtags written in self-improvement speak. This content is limited and gets repeats by week 4, and not as a review session. There are also diagrams that you can not click to enlarge, which are then useless.
Prior to purchasing the app, you are told that you will have a coach that you will check in with weekly. Personal weekly check-ins cease after the introductory period. In addition, coaching is "How are you going to do that?" Not very helpful.
Lastly, it is not a good value for the money. Fees also vary depending on how you sign up. I got an email to save after I had signed up to a different email account, and the savings were significant.
I have found another app that is easier to use and 1/12 of the price. I will be using that and have since canceled my Noon subscription.
Bottom Line: No, I would not recommend this to a friend