I started Noom after Christmas at a whopping 94.5 kg on a 168 cm frame. Fatty boom batty comes to mind. In 5 weeks, I've dropped 6.4 kg and already feel better. Still have 27.6 kg to goal weight, but I'm on the right side of it now.
Noom has helpful tips and articles that are scientifically and psychologically supported that help you understand why you overeat, why weight is hard to lose but also how to change your thought patterns and sabotaging behaviors. There is a personal coach, a forum that has a social media feel to it and daily checklists like weighing yourself every day and logging your meals. These last two I find the most helpful and easy. Most food is already logged so you can pick from a list that tells you the calories and nutritional breakdown.
The personal coach helps you set goals for the week with a bit of encouragement. When you have to report back to a "person," you tend to work harder at achieving a goal.
Noom is realistic weight loss. No food is off-limits, which is nice since I have been on every diet in the world and yo-yo dieted my whole life, never keeping it off. It always creeps back on usually in response to stress and major life changes.
I think the cost is a bit high as a monthly subscription. If they could reduce the cost that would be helpful. I've paid the £115 until September, but I will not renew after that if I haven't lost the weight or the price doesn't come down. But as a one-off payment with this kind of support, the weight is coming off and for me, that's worth it.
Bottom Line: Yes, I would recommend this to a friend