I joined Noom to avoid gaining weight after having my second baby, but also because I had wanted to lose weight for a long time. While I was pregnant with my son, I actually lost weight and ended up gaining only 8-10 pounds. After he was born, I was 10 pounds lighter than I had been before pregnancy, but I gained all that weight back because I was stress eating. When I got pregnant with my daughter, the same thing happened: I lost weight and only gained about 10 pounds. After she was born, I was at my lowest weight in recent memory, and I wanted to keep that weight off, but I didn't want to diet (mostly because you're not supposed to when you're breastfeeding). I joined Noom because the program isn't labeled as a diet, but it did promise results. I have seen those results. I continued to lose weight and am 20 pounds lighter than before my second pregnancy, and I have a healthier relationship with food. I didn't realize how much I used food as a crutch and as a vice. Everything I did revolved around food, and it's so nice to be freed from that way of thinking. Instead of using food to make sadness/anger/you-name-the-emotion temporarily go away, I use it as fuel. Noom doesn't make you stop eating those foods that you love, or ban you from eating any food at all (not a diet!), which is why I love it. It helps you learn how to budget those foods into your day and make better choices all around. And it's so easy. I can't believe how easy it is.
There are times when my weight loss has plateaued, and that can be very frustrating, but my coach and my group members have been very supportive. I highly recommend giving Noom a try if you've had bad luck with other weight loss options. Don't give up! Learning about your relationship with food and the psychology behind it is eye-opening.
Bottom Line: Yes, I would recommend this to a friend