I used Noom in 2016/2017 and had a wonderful experience. Of particular value were the individual and group coaches and the quality of their attention, responsiveness, and advice. The app worked as it was described without any glitches.
I decided to use Noom again in 2018/19 as I again needed some support for wanted diet and lifestyle changes, however, I am having a completely different experience. The personal coach is brief and doesn't seem interested in tailoring advice to my particular needs, is asking questions not too distinct from that which I imagine a robot could generate. Also, while I was supposed to be connected to a group after two weeks (I believe), it took over a month, so the group had already started receiving coaching and interacting for a while before I joined and it is really hard now to get into the swing of things.
I have paid money into it but am experiencing none of the same benefits this time around. The most unfortunate part of all of this is that I am not able to speak to a neutral customer service representative in order to request solutions or a change in my personal coach. I would have to request it from the personal coach herself, which feels very uncomfortable.
After weeks of feeling a bit off about this Noom experience, I decided to hit the cancel button (whereas if there were a customer service number offered I would have stuck with the company by requesting a Restart with a new coach and group). What happened when I hit the "cancel" option is that I was offered a discounted price to continue. So instead of being able to make the adjustments I need, I am now paying a portion of the cost. None of these issues, however, have been resolved and I am starting to wonder now if even the discounted cost is worth it.
Last week the personal coach offered to start my program over with a new group all starting at the same time, and I thought to myself, "well maybe this literal re-group will help me to regroup and get motivated again." It has been a week, however, and for whatever reason she has been unable actually to execute this change. The bottom line is that I imagine there are multiple issues that could be resolved if I had access to a customer service phone or chat line. This might be a great service for you, but it will depend on your luck in getting good coaches and everything working as it should. If not, there is no quick way to resolve things!
Bottom Line: No, I would not recommend this to a friend