I was cautious at best. Let me start with this: the commercials are misleading.
That being said, anyone who is accustomed to using makeup and is skilled with it can learn to use Luminess like a pro. I've had mine for over a year, and I love it. It gives good (medium), not full coverage, and doesn't cause any acne. I use it and am always given compliments, such as "you look great," "you look so pretty," even when dressed casually. You just look really finished.
Always use the primer, and with time you will learn to use the highlight and the bronzer to create the same effects faster than with brushes. I use it to apply the blush for lip tint, and it's excellent and lasting. I love it. It lasts ALL day. If you have dry skin, you should exfoliate and moisturize as well.
I LOVE my Luminess, and I even used it on my 74-year-old mom for special occasions. It isn't expensive by comparison. I don't care for their mascara. However, I have even traveled with my smaller unit.
I love it, and I am glad I made the investment.
Bottom Line: Yes, I would recommend this to a friend