Plain and simple, it is not a very effective pain-relieving cream. It's certainly no more effective than Aspercreme-type gels. The use of the word CANNABIS on the label may lead you to think you are getting some of the medicinal/narcotic effects of MARIJUANA, but that leads you to the disclaimer (much smaller print) that you are not getting THC or CBD but rather Hemp seed oil, which serves merely as a lubricant. They may as well use Chicken Fat instead!
Bottom Line: No, I would not recommend this to a friend