This lip gloss is definitely a moisturizer. I have found that I'm only applying morning and night. My regular lip balm isn't needed unless I'll be outside.
Downside: the gloss is very "sticky," longer hair will definitely get stuck through the day. I have also been applying, at evening, to my upper lip to attempt wrinkle reduction.
Downside: the lip gloss is "shiny" and "sticky" so in the morning I apply a light moisturizer over my lip. this tones down the shine and stickiness. I've taken two (2) photos during these first two weeks, but I don't see a lot of wrinkle reduction yet. If nothing else, my lips are very soft!
BTW, while placing the order it asks if you'd like to increase the number or color of lip glosses. I took advantage of increasing the number but instead of receiving three (3), I received and was charged for two (2) separate orders so now I have five (5) lip glosses.
Bottom Line: Yes, I would recommend this to a friend