I was first introduced to It Cosmetics from a friend and so I went to Ulta to test it out! I tried the different shades and bought the medium but it was too light and exchanged it for the tan. You can buy each item in the package online individually but it costs a lot more so when I saw this commercial, I just ordered the 7 piece package. The Bye Bye Foundation alone retails for $65 alone, so to me it's a no brainer.
I will however cancel the auto shipment because It Cosmetics last long for me (I still haven't finished my first purchase completely) and I won't probably use all of the other products in the set daily. My original first time purchase at Ulta included the Bye Bye Under Eye, Pores and Foundation. I also got the promotion bag that included a sample of the Foundation, Under Eye, the Duel Edge Brush, the Contour Brush, mascara and brow pencil, all in a cute silver bag. No complaints here except that it's expensive. So I'm all about a good deal.
Bottom Line: Yes, I would recommend this to a friend